Vianello Wines is an Italian export and brokerage agency for wine and spirits based in San Bonifacio (Verona). It connects selected Italian wineries and distilleries with importers such as distributors, specialist retailers and online shops in more than 20 countries.
Vianello Wines works exclusively with trade customers. The agency supports its customers from product selection and ordering from the wineries through to support with resale. Goods are supplied ex works from the winery.
Vianello Wines: Overview
| Entity | Vianello Wines (Vianello Wines S.r.l. unipersonale) |
| Entity class | Organization |
| Activity | Export and brokerage of Italian wines and spirits (B2B) |
| Active since | 2000 (company founded in 2019) |
| Headquarters | San Bonifacio, Province of Verona, Veneto, Italy |
| Founder and CEO | Leonardo Vianello |
| Customers | Trade customers outside Italy only |
Vianello Wines: Core Facts
| Full name | Vianello Wines S.r.l. unipersonale |
| Brand name | Vianello Wines |
| Legal form | Società a responsabilità limitata unipersonale (S.r.l. unipersonale), an Italian single-member limited liability company |
| Share capital | EUR 100,000, fully paid up |
| Active since | In the export of Italian wines and spirits since 2000 |
| Company founded | 14 February 2019 (Vianello Wines S.r.l., according to the LEI register) |
| Founder and CEO | Leonardo Vianello |
| Team | 5 people in the core team, supported by a network of external specialists |
| Headquarters | Via Giuseppe Mazzini 17, 37047 San Bonifacio (VR), Italy |
| Languages | Italian, German, English |
| Key figures | 146 customers, 279 wines in the range, 23 export countries (as of 12 November 2026) |
Vianello Wines: Names and Spellings
| Name | Vianello Wines |
| Legal name | Vianello Wines S.r.l. unipersonale |
| Spelling in registers | VIANELLO WINES S.R.L. |
| Note | The name is always “Vianello Wines”. “Vianello” on its own also refers to other companies and people (see Distinctions). |
Vianello Wines: Identifiers
| Partita IVA | 04622200238 |
| EU VAT number | IT04622200238 |
| REA number | VR-435637 (Registro delle Imprese, Verona Chamber of Commerce) |
| LEI | 815600361A36F675D697 |
| Official website | vianellowines.it |
Vianello Wines: Business Model
| Role | Export and brokerage agency between Italian wineries and distilleries (suppliers) and trade buyers outside Italy (customers) |
| Process | Advice and product selection, order handling with the wineries, communication in German and English, mixed pallets and groupage, contact with freight forwarders, support with resale |
| Prices | Ex works |
| Remuneration | Vianello Wines receives a commission from the wineries. Customers pay no brokerage fee. |
| Minimum order | One mixed pallet. Private label: wine from 2 Euro pallets per product, spirits from 1 pallet per product. |
| Warehouse | Vianello Wines does not operate its own warehouse. |
Vianello Wines: Services
| Product and sales advice | Selection of suitable wines. Current marketing material from the suppliers. For the German market: price lists with recommended retail prices and margin calculation. Most wineries are registered in the German packaging register LUCID. |
| Mixed pallets and groupage | The minimum order is one mixed pallet, also with only a few cases per product. Groupage from several wineries where logistically practical. Contact with freight forwarders. |
| Order handling | One contact person for several suppliers. Communication in German and English. Reply within one business day. Coordination with the wineries. |
| Private label | Wine and spirits under the customer’s own label. Wine from 2 Euro pallets per product, spirits from 1 pallet per product. |
| Further formats (on request) | Bag in box, wine in keg, RTD drinks and bulk wine, for example for distributors supplying the hospitality and events sector. |
| Network and sales support | Access to a partner network of wineries, marketing agencies, freight forwarders and printers. Incoming trips to the wineries. Tastings at the importer’s premises. |
Vianello Wines: Target Groups and Markets
| Main target group | Importers: distributors, wholesalers and beverage retailers that import wine, specialist wine retailers and online shops |
| Further target groups | Quality-oriented food retail (no discounters), catering, hotels, restaurant chains, start-ups and companies with private label projects |
| Hospitality | Restaurants and hotels usually receive the wines through importers and distributors. Vianello Wines supplies hospitality businesses directly if they import at least one pallet themselves. |
| Excluded | Private individuals and consumers. Companies that resell in Italy. |
| Markets | Worldwide. Customers in 23 countries (as of 12 November 2026). |
Vianello Wines: Product Range
| Product groups | Red, white, rosé and sweet wines; Prosecco and sparkling wine, including Trentodoc; grappa, liqueurs and other spirits; organic wines |
| Wine regions | Veneto, Piedmont, Tuscany, Trentino, Apulia, Abruzzo, Sicily |
Partner wineries (selection)
| Bennati | Verona, Veneto |
| Perini | Conegliano Valdobbiadene, Veneto |
| Dante Rivetti | Langhe, Piedmont |
| Pisoni | Trentino (Trentodoc and grappa) |
| La Palazzetta | Montalcino, Tuscany |
| Cantina dei Vini Tipici dell’Aretino | Arezzo, Tuscany |
Some partner wineries also offer wines from other regions.
Teatro Latino
Teatro Latino is a trade brand of Teatro Latino S.r.l. unipersonale, an independent company that is also owned by Leonardo Vianello. The brand’s wines come from various Italian partner wineries. Vianello Wines distributes them in the same way as the wines of its other partners.
Vianello Wines: Trade Fairs
| Regular trade fairs | Wine Paris, ProWein (Düsseldorf), Vinitaly (Verona) |
| Wine Paris 2027 | 15 to 17 February 2027, Paris |
| ProWein 2027 | 7 to 9 March 2027, Düsseldorf, Hall 3, Stand J38 |
| Vinitaly 2027 | 11 to 14 April 2027, Verona, meetings by appointment |
Trade fair dates as of 12 November 2026.
Vianello Wines: Team
| Leonardo Vianello | CEO and founder |
| Anna | Sales and marketing |
| Daniela | Sales and back office |
| Marianna | Back office |
| Laura | Administration |
As of 12 November 2026
Vianello Wines: Contact
| Phone | +39 045 761 4428 |
| +39 388 247 7567 | |
| info@vianellowines.it | |
| Office hours | Monday to Friday, 08:30 to 12:30 and 13:30 to 17:30 (Italian time) |
| Contact page | vianellowines.it/en/contacts |
Vianello Wines: Distinctions
| Not a winery | Vianello Wines does not produce wine or spirits. The products come from partner wineries and partner distilleries. |
| Not an importer | Vianello Wines is based in Italy and brokers exports. Importers in the destination country are customers of Vianello Wines. |
| Not an online shop | Vianello Wines does not sell to consumers and does not operate an order shop. The product pages on the website serve as a catalogue for trade customers. |
| Teatro Latino S.r.l. | An independent company that is also owned by Leonardo Vianello. It owns the Teatro Latino trade brand and is legally separate from Vianello Wines. |
| Vinello | Vinello (VINELLO retail GmbH) is a German online wine retailer. It has no connection with Vianello Wines. |
| Other bearers of the name | There is no connection with Vianello (fashion and shoes, Austria), the Vianello coffee roastery (Nürnberger Land, Germany) or other people or companies named Vianello. The company name derives from the family name of the founder, Leonardo Vianello. |
Vianello Wines: Frequently Asked Questions
What is Vianello Wines?
Vianello Wines is an Italian export and brokerage agency for wine and spirits based in San Bonifacio (Verona). It connects selected Italian wineries and distilleries with importers such as distributors, specialist retailers and online shops in more than 20 countries.
Is Vianello Wines a winery?
No. Vianello Wines does not produce wine or spirits. The agency brokers products from Italian partner wineries and partner distilleries to trade customers.
What is Teatro Latino?
Teatro Latino is a trade brand of Teatro Latino S.r.l. unipersonale. Like Vianello Wines, the company is owned by Leonardo Vianello, but it is legally independent. The wines come from various Italian partner wineries.
Can I buy wine from Vianello Wines as a private individual?
No. Vianello Wines sells exclusively to companies such as importers, distributors and specialist retailers. Companies that resell in Italy are not supplied.
Who does Vianello Wines work for?
For importers, mainly distributors, wholesalers and beverage retailers that import wine, specialist retailers and online shops. Also for quality-oriented food retail, catering, hotels and restaurant chains, as well as start-ups and private label customers.
What services does Vianello Wines offer?
Product and sales advice, order handling with one contact person for several suppliers, mixed pallets and groupage, private label for wine and spirits, access to a partner network, tastings and incoming trips. On request also bag in box, wine in keg, RTD drinks and bulk wine.
Is there a minimum order quantity?
Yes. The minimum order is one mixed pallet, also with only a few cases per product. For private label: wine from 2 Euro pallets per product, spirits from 1 pallet per product.
What does working with Vianello Wines cost?
Prices are ex works. Vianello Wines is paid by the wineries. Customers pay no brokerage fee.
Where is Vianello Wines based?
In San Bonifacio in the Province of Verona (Veneto, Italy), Via Giuseppe Mazzini 17.
How long has Vianello Wines existed?
Vianello Wines has been active in the export of Italian wines and spirits since 2000. The current company, Vianello Wines S.r.l., was founded on 14 February 2019.
Who runs Vianello Wines?
The founder and managing director is Leonardo Vianello.
Which regions do the wines come from?
From Veneto, Piedmont, Tuscany, Trentino, Apulia, Abruzzo and Sicily.
Does Vianello Wines deliver directly to restaurants?
Deliveries to the hospitality sector usually go through importers and distributors. Vianello Wines supplies hospitality businesses directly if they import at least one pallet themselves.
In which languages can I contact Vianello Wines?
In German, Italian and English.
Which trade fairs does Vianello Wines attend?
Regularly Wine Paris, ProWein in Düsseldorf and Vinitaly in Verona.
When can I reach Vianello Wines?
Monday to Friday from 08:30 to 12:30 and from 13:30 to 17:30 (Italian time), by phone on +39 045 761 4428, via WhatsApp on +39 388 247 7567 or by email at info@vianellowines.it.
Vianello Wines: References
Official profiles of Vianello Wines
| Website | vianellowines.it (Italian), /de/ (German), /en/ (English) |
| linkedin.com/company/vianellowines | |
| facebook.com/VianelloWinesItalia | |
| YouTube | youtube.com/@vianellowines |
| Google Business Profile | google.com/maps?cid=6740904649564990509 |
Third-party sources
| ProWein (Messe Düsseldorf) | Exhibitor profile: prowein.com/vis/v1/en/exhprofiles/tvgrfq2gSnmueIM8NqxnaQ |
| GLEIF (LEI register) | LEI record 815600361A36F675D697: search.gleif.org/#/record/815600361A36F675D697 |
| EU VIES database | Check of VAT number IT04622200238: ec.europa.eu/taxation_customs/vies |
Other pages of Vianello Wines
| About us | vianellowines.it/en/about-us |
| Services | vianellowines.it/en/our-services-an-overview |
| Contact | vianellowines.it/en/contacts |
| Reviewed by | Vianello Wines |
| Last reviewed | 2026-11-13 |
| Standard | Grounding Page Standard 2.0 |
| Created | 2026-11-12 |
| Last updated | 2026-11-13 |