How to import wine from Italy: It's that easy with Vianello Wines


Are you exploring how to import wine, specifically how to import wine from Italy? Discover how Vianello Wines can be your expert guide in this process.

Our service consists of many small yet significant components. The true advantages of these elements are often fully appreciated when viewed as a collective. To understand the intricacies of how to import wine, especially from Italy, it’s best to experience our services firsthand.

If you’re interested in a clear understanding of our process, we provide a concise step-by-step guide here. It illustrates just how effortless it is to import wine commercially from Italy to wherever you are in the world with our assistance.

Importing Wine: One Contact – Multiple Wineries

With Vianello Wines, you get a dedicated contact person for all our contract wineries. Our service team includes English-speaking employees, removing any language barriers, whether the producer speaks only Italian or not.

From your initial contact call to the finalization of your order, our sales team and back office will guide you every step of the way. This support is consistent whether you are importing wines from a single winery, multiple wineries, or our entire selection.

Customer Testimonial: 

“With Vianello Wines, importing is a breeze: I place my order and then I can just ‘forget about it’.”

This ease is due to Vianello Wines’ management of all communications, ensuring efficient and streamlined interactions with wineries and prompt processing of orders. As the crucial intermediary between exporters and importers, we maintain control over all key aspects of the transaction.

The First Contact: How to Import Wine to your country.

You can reach out to us via the contact form, email, or WhatsApp. Typically, we will respond to you by telephone within one working day. During our call, we engage in thorough questioning and attentive listening. For instance, we are keen to understand:

  • Which part of the world are you calling from?
  • What type of business do you have?
  • Which sales channels do you use?
  • Do you have a wine shop/distributor?
  • What type of wines are you looking for? Which denomination?
  • Do you have special logistical requirements for importing?
  • Have you ever imported wine directly from Italy, or are you new to this and in need of assistance?

From this conversation and, if needed, additional information, we gain a clear understanding of who you are as a customer, what your needs are, and how we can best support you.

Advice on Ordering Wine

Following this, we’ll schedule either a webcall or a personal meeting with you. During this session, we will recommend wines and, if relevant, services that align best with your specific needs.

We will review the price lists together and collaborate with you to choose sample bottles for you to receive as tasting samples. It’s important that you have personally tasted the wine you plan to offer your customers.

Managing Your Wine Orders: Coordination and Fulfillment

At this stage, our sales team passes the baton to our back office.

Initially, you as the customer will prepare your order. The back office then sends you an order confirmation, which you should review to ensure everything is accurate. During this phase, you have the flexibility to change your mind and adjust the composition of your goods, in close collaboration with our team. For instance, the back office may advise on the quantity of wine needed for a stable pallet, among other details. Your order is only finalized when you are completely satisfied.

In the second step, our back office engages with the wineries. Working in consultation with you, the customer, they address all essential queries regarding the availability and formalities of direct import, ensuring a seamless process tailored to your needs.

It’s also worth noting that our companies are skilled in preparing customs documents for export, and we ensure that the labeling of the products is in full compliance with your country’s legal requirements. This means you can have peace of mind regarding these details as well.

Crossing Borders: Import Wine From Italy to Your Doorstep

After resolving all logistical and organizational matters, the transport company is notified, and the wine is collected. You can expect delivery to your store within approximately one week.

If you’re ready to begin your ordering process and join our group of enthusiastic customers, please contact us here: