High-Value Services for Wine Importers - Vianello Wines

Since 2000

We accompany the importers of Italian wine in the worlds of producing cellars and their splendid territories

For over 20 years, we have been building relationships between producers of great Made-in-Italy wines and spirits and Italian wine importers abroad, in order to bring excellent products throughout Europe and beyond. We combine professionalism, positivity and passion, distinctive traits that allow us to meet the supply-and-demand requirements of the international wine markets.

Wine fairs 2022 – we will be at Vinitaly (Verona, 10-13 April) and Prowein (Düsseldorf, 15-17 May)! Click here for more info.


We carefully select our cellars and recommend the products best suited to the needs of the wine shops and distributors we work with.


We help wineries to make themselves known abroad by opening new markets and communicating their strengths in the best possible way.

We help importers to select wines that come from the most prestigious Italian production areas

  • Thanks to our knowledge of the Italian wine production landscape we can help you select the right Italian wines for you.
  • We offer advantageous logistic solutions to allow you to buy directly from different producers, at the best conditions, and with the benefit of always contact a single partner: us.
  • We are aware that for every activity there can be different tastes, needs and dynamics. We offer customised solutions for the success of your business.

How does our solution work?

  • Contact us, we will immediately get in touch with you to see how we can help you based on your discrete needs
  • If our offer interests you, we will send you the price lists of our wineries and share the commercial conditions that are the most advantageous for you
  • We send you samples of the products we have selected together
  • If you are convinced with our proposal and services, we proceed with the order, also optimising shipping costs and updating you during the preparation process. 

The benefits for importers

If you join our network, you will have:

  • In-store support for events and tastings: one of our experts will come to you to present our wines and inform about them.
  • We will give you useful tools and material so that you can best describe our products and allow customers to appreciate them in all their nuances.
  • We organise your visit to producers in Italy; we believe that to make the most of a wine it is essential that you know the people who have been producing it for generations.
  • We offer you our advice on new ideas and projects to make your business grow.

Our goal is to support you and be your partner with a long-term vision

We offer our ability to listen, alongside competence, professionalism and concreteness. All in real time. You will never feel alone: with us, you will have assistance and support at every stage, from wine selection to its promotion to your customers.

Constant assistance  Commercial consultancy Customised logistics solutions

The wonder of Italian know-how cannot be retained, it must be handed down and shared, in an authentic, original, passionate way.  

We believe in genuine, sincere and lasting relationships. 

For us, it is not just about exporting quality and Made-in-Italy products; we also seek to build relationships that lead to concrete results. We promote the meeting between producers and importers by sharing ideas and objectives.

  • Ability to listen
  • Transparency and teamwork
  • Long-term vision


Our clients

Mauro Del Bello – Mercato Italiano (Germany)

We consider ourselves lucky to have Vianello wines by our side for more than 20 years: equipped with great experience, innovative ideas and an excellent range, we could not ask for a more reliable and professional partner.

Thanks to the winning combination of tradition and modernity, Vianello Wines provides us in fact with a range of products that our customers have appreciated for many years now.

We are grateful to Leonardo and his team for the attention, friendship and reliability they guarantee us. Thank you for always being ready to help and find simple solutions.

Let’s stay partners.

Kenneth Løndahl – W. & S. Direct (DK)

I have been working with Vianello Wines for over 10 years and have meet a professional team that is knowledgeable, professional and targeted. Via open dialogues, specified requests and very goal oriented service I have found good solutions that I am pleased with.

This is also the reason for me to continue the cooperation onwards.


Provide extraordinary overseas services: as long as we have needs, your company will try its best to help.

Thank you for your perfect cooperation.

Marcello’s Vinothek (Austria)

Competence meets friendliness.

It is too rarely said: thank you for this partnership!

We appreciate Vianello Wines for their accuracy, with their attention to detail they always give a personal touch to their products. All the selected wineries produce and work at the highest levels and never forget the importance of the interaction between nature and technology.

We would like to highlight, in particular, our wine tours, trips and joint meetings, where we can enjoy a family atmosphere time and time again.

We look back with pleasure at our many joint projects and look forward to many more.

Azzarelli – Buon Vino + Azzarelli Vini (Germany)

Buon Vino has begun partnering with Vianello Wines this year, while Azzarelli Vini has been a Vianello partner for two decades.
Mr. Vianello and his staff are always friendly, helpful and responsive to our requests. Together, we find a suitable solution for every problem.
Mr. Vianello comes to visit us very often. This is very commendable and ensures customer loyalty. We look forward to working together for many more years.

Our Numbers


Years of experience


Satisfied Customers


Selected Wines


Export Countries

About us

For more than twenty years, we have been working as a team to give our customers the best “Made-in-Italy” products, guided by passion, enthusiasm and positivity. We are Vianello Wines.

Ability to listen Passion Experience

Contact us

Fill out the form below if you would like to receive more information about our services.